3 Major Challenges (And Tech Fixes) For Freight Brokers in 2017

Trucking is changing at a dizzying pace, and 2017 is sure to add more chaos and confusion. Automated trucks are on the horizon, Electronic Logging Devices (ELDs) will soon be the law (or perhaps not), and a wave of technology is disrupting transportation logistics in ways both positive and perplexing. The role of the Broker/Third party logistics provider (3PL) in today’s transportation landscape is in flux. But 98% of 3PLs agree improved data-driven decision-making is essential to long-term success (Source: Supply Chain Management Review).

Here are three major challenges Brokers still face these days, along with some tech fixes that can alleviate the pain.

  1. The Pay Clock:  Many small Brokers pay out Carriers long before being paid by Shippers for a completed delivery. This is a cash-flow killer, especially if Brokers are repeatedly raiding reserve funds to cover Carrier payments. It’s not unusual for Brokers to wait 4-6 weeks, or longer, before receiving payment from some Shippers.

FIX: Shortening the “payment clock” is an absolute must for small Brokers trying to grow their business. Requiring advance payment from a Shipper is one way to address this challenge, but that could lead to tension with your customer and disputes down the road. “Factoring” is another option. That’s when a third party advances money to a broker based upon the Broker’s invoice to the Shipper. Of course, that third party takes a percentage cut off the top. The best way to shave days, and potentially weeks, off your payment time is by submitting Proof of Delivery in real-time. As soon as the receiver signs the POD, a digital version should be sent to all invested parties. The days of snail-mailing PODs are over.

  1. Redundant Overhead: Broker dispatch centers are often crowded with staff working phones, emails, and fax machines. Much of that time is spent handling quotes, confirming load acceptance, preparing and transmitting paperwork, and making regular “call checks” to Drivers to locate freight.

FIX: Maintaining this extra staff is a drag, both on finances and efficiency. New technology is designed to automate many of the tasks currently handled by in-house tracking and dispatch teams. Look for true “cradle to grave” solutions that can automate quotes, load acceptance, real-time tracking prior to pickup, and real-time milestone updates all the way through proof-of-delivery. These were once “people tasks,” but no longer. Small brokers need to utilize technology to streamline staffing and focus on relationship-building.

3. Building customer relationships on a large scale:  Most small brokers will only bid on certain freight or lanes when they feel they have a competitive advantage regarding pricing and/or coverage. This is limiting behavior that could restrict the potential growth of a small Broker.


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FIX: Large Brokers and 3PLs bid with full confidence, knowing they will always find a Carrier to take a shipment and still clear a profit. Virtual Freight Management tools now give small and medium sized brokerages the ability to compete on more equal footing with bigger logistics players.  VFM gives Brokers the same technical/analytical tools being used by much larger companies to manage capacity, customer commitments, and processes.

Transportation logistics is a winding road right now, but by utilizing Virtual Freight Management technology to reduce overhead and operational inefficiencies, small and medium-sized Brokers can quickly be on the road to expansion and rapid growth.