Advisor Detailed Packet

Brief Overview

LaneAxis is a Logistic solution that does not compete with any shipper, broker, 3PL, or trucking company. We are a technology solution. The platform contracts, negotiates, and streams communication directly to the network of carriers reducing costs and increasing profits.

How to Pitch LaneAxis to a Shipper?

Pitch to shippers:
You can use the summary provided above when presenting to shipment owners. Two key selling points include increasing your margins with LaneAxis since LaneAxis only takes a 1% transaction fee on all shipments and growing/managing their private network.

Who to contact at an organization?

When speaking with your company contacts, find out who is responsible for making decisions regarding who they use to book and haul their freight.

Who NOT to Contact

Truck drivers, truckers, carriers, etc are not your target. Shipping companies or anyone that needs product moved is your target.

Payment Options for Shippers

LaneAxis has integrated with Stripe, the second largest payment processing software globally. This allows shippers to choose from various payment options such as ACH, Credit, or Debit Cards. All payments made to carriers are made directly by shippers, not from LaneAxis. When paying by ACH or by company check, shippers can choose from various Net Terms for payments, including 15, 30, or 60 days after the load delivery, in accordance with the specific accounting policies their company has set in place. Most companies still pay all invoices by check, we can make arrangements to accept check payments if necessary.


The majority of the owner operator carriers registered in the LaneAxis Network haul FTL (full truckload) shipments throughout the United States. The most common types of equipment that carriers in our network operate are Dry Vans, Flatbeds and Reefer (Refrigerated) trailers. FTL shipments are one of our top strengths.
Many shippers have LTL (less than truckload) shipments, which require a more specialized type of carrier. There are companies that specialize in LTL freight because of the complexities involved. LTL shipments require filling space on a truck with multiple small shipments from multiple different shippers until the truck is full, all while calculating the weight and density of each shipment, and determining the freight classification for them to stay within the legal limits they are permitted to haul.
There are carriers in our network with smaller box trucks that can be a good option for hauling LTL shipments, however, the bigger LTL companies are likely going to be able to offer them lower rates that our carriers can not compete with. Although we don t want to turn LTL shippers away, LTL shipments are not one of our strengths.
At the moment, we do not have the necessary infrastructure to handle drayage services for imports/exports to and from the ports or railroads. Kindly note that we do have carriers that can haul shipping containers. If a shipment owners transports their freight in containers from one warehouse to another, for example, that can be done.

Equipment Types

Here is the link to a complete list of equipment types.

Shippers to target

Smaller shippers may be more likely to try new software and products and would be a good fit for LaneAxis.
Medium size shippers will be somewhere in the middle of small and large shippers and would be ideal to target. Large established shippers have very likely been using the same systems and processes for many years, and convincing them to adopt new ones will be challenging. During their peak season, most shippers move more products. Reaching out to a shipper before their peak season could be a good time to make a deal.
Many shippers will have a Peak Season, which is when the majority of their products are shipped out. Inquiring about their peak seasons will give you insight into the best time to approach them to discuss their shipping needs. You will be more successful at introducing them to a new way to move their freight, either a few months before or right after their peak seasons, when they are not as busy.

Glossary Terms

Here is the link to our Glossary Terms sheet

Have Further Questions?

If you have any questions
regarding shippers, please send an email to jason@laneaxis.com or agent@laneaxis.com.  We will help answer any shipperquestions you may have.

Other Documents

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Risk Assessment

“Risk Assessment” is a process shippers use to make decisions for carriers in their network. Similar to credit score which you need to verify for accuracy, Risk Assessment is equally important to verify because it directly affects your freight access. Verify your score and be visible in the network.

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